About Us

Carl Middleditch

Creative Director / Photographer

Having started his career photographic industry in the late 90’s, Carl has watched the industry change from one based in film to the advanced digital technologies we enjoy now. After spending his early years working in print labs, he soon was shooting for a living and was an early adopter of digital, which lead to holding the position of Photographic Instructor at the University of East Anglia before leaving to set up his own photographic practice. He was proud to be commissioned for the 2012 London Olympics to produce a limited edition set of images of Lord’s Cricket Ground. His commercial work has been used by the likes of Debenhams and Londons largest theatre chain; The Ambassador Theatre Group.

Away from photography Carl can normally be found Kitesurfing and drinking coffee.

Toby Gray

Associate Photographer

After attaining his degree in Camera Technology and Visual Effects, Toby began his photographic career as an editor in professional portrait studio. Finding a flair for Photoshop, his work has a strong emphasis on digital compositing and retouching, and his retouching work has been used by companies such as Ted Baker and QVC. Toby’s passion for photography lies in shooting people which he brings a unique flair to in capturing a personality over just a picture. He’s also a talented architectural photographer, which has given him opportunities to shoot at an international level, shooting various locations all over Europe.